United States
United Kingdom
Welcome back to another edition of our Staff Spotlight series, where we highlight the exceptional team members at Strata Health. Today, we’re excited to introduce you to Michael Conn, Regional Sales Director, Strata Health.
▶ Works from: Toronto Office / Remotely
▶ Born in: Toronto
▶ Favourite food: Steak, Pizza, Chicken, Fish – anything on the BBQ
▶ Hobbies: Strength Training, Hiking, Paddle-boarding, Golf
▶ Currently binge-watching: Stranger Things, HiJack, Drops of God
▶ Last song listened to: Just Can’t Get Enough, Depeche Mode
▶ On the bucket list: Helicopter ride and tour of the Grand Canyon
Q: What drew you to Strata Health?
A: I was drawn to Strata Health when I learned it had been acquired by VitalHub. Strata’s company mission to improve patient flow, referrals, and coordination across care settings strongly aligned with my interest in digital solutions that deliver measurable impact for patients, providers, and health systems.
Q: How long have you been with the company?
A: I’ve been with Strata Health for 10 months, supporting growth and partnerships across Canada’s healthcare ecosystem.
Q: What does your job entail?
A: My role focuses on building strategic partnerships with health system leaders, clinicians, and government stakeholders. I work closely with organizations to understand their operational challenges and align Strata Health’s referral, access, and capacity management solutions to support system transformation and improved patient outcomes.
Q: What do you think sets you apart in your field?
A: I bring a strong combination of healthcare system knowledge, relationship-building, and a practical understanding of how digital tools must fit into real-world clinical and operational workflows. I’m particularly focused on collaboration helping diverse stakeholders align around shared outcomes rather than technology alone.
Q: What challenges have you faced in your career?
A: One of the biggest challenges has been navigating the complexity and pace of change within healthcare systems. Implementing innovation in environments with competing priorities, legacy processes, and resource constraints require patience, adaptability, and a strong commitment to stakeholder engagement.
Q: Tell us about a professional success story that you’re proud of.
A: I’m proud of the work I’ve done leading digital transformation initiatives in complex healthcare environments, modernizing legacy systems and enabling interoperable, cloud-based solutions improving access to care, clinician collaboration, and operational efficiency.
Q: What is the best advice you’ve ever received?
A: “Listen first.” Taking the time to truly understand the problem before proposing solutions has consistently led to better outcomes and stronger partnerships.
Q: How would your best friend describe you in three words?
A: Passionate, dependable, and collaborative.
Q: Tell us a surprising or fun fact about you.
A: I started competing in amateur bodybuilding at 47 and proudly placed third in my age class at regional and national-level events.